Copywriting Mastery 101: How To Write Sales Copy That Sells
One Of The Most Important Skills Anyone Can Learn Now Is Copywriting. Beyond How Lucrative It Is, Copywriting Is A Needed Skill In This Digital Age.
Course Content
WELCOME NOTE
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COURSE DESCRIPTION
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MODULE 1
The Purpose of Advertising
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MODULE 2
Trying to please everyone: the first mistake in advertising
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MODULE 3
How to write killer headlines
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MODULE 4
Stories and pictures: art in advertising
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MODULE 5
Benefits or features?
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MODULE 6
How ‘cheap’ is too cheap?
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MODULE 7
Is ‘prevention’ really better than cure? (Certainty in advertising)
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MODULE 8
Motives that make people buy
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MODULE 9
Social proof
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MODULE 10
Negative advertising and underestimating your competition (And why they are bad ideas)
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